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Apple fires employee after daughter’s iPhone X video goes viral

29. Oktober 2017

Just because a tech company has announced a product doesn’t mean employees are free to share or talk about it before release — just ask Microsoft. And unfortunately, one Apple engineered has learned that the hard way. Apple has reportedly fired a iPhone team member after his daughter Brooke posted a hands-on video showing off his iPhone X before launch. Brooke took down the video as soon as Apple requested it, but the takedown came too late to prevent the clip from going viral, leading to seemingly endless reposts and commentary. We’ve asked Apple for comment on the firing.

In a follow-up video (below), Brooke said she and her father understood the decision and weren’t angry at Apple. And it’s important to stress that this wasn’t a garden variety iPhone X. As an employee device, it had sensitive information like codenames for unreleased products and staff-specific QR codes. Combine that with Apple’s general prohibition of recording video on campus (even at relatively open spaces like Caffè Macs) and this wasn’t so much about maintaining the surprise as making sure that corporate secrets didn’t get out. Apple certainly didn’t want to send the message that recording pre-release devices was acceptable.

All the same, it’s hard not to sympathize — the engineer had poured his heart into the iPhone X, only to be let go the week before the handset reaches customers. And while he’s likely to land on his feet („we’re good,“ Brooke said), his daughter is clearly distraught by the abuse hurled toward her and her father. The outcome isn’t going to change here, unfortunately. However, the incident might be helpful if it helps others avoid losing their jobs simply because they were a little too eager to share their work.


Text googleübersetzt als PDF: Apple entlässt Mitarbeiter nach iPhone X Video

  1. OKR
    29. Oktober 2017 um 08:08

    Dieser harmlose, eigentlich super Werbefilm für das 10er, war der Auslöser der fristlosen Feuerung ihres Dads.
    Das liebe Mädchen / Töchterchen stellte bis Dato nur zwei Videos auf Judtube online. Sie meinte es mit vril Herzfreude gut und zeigte ja nichts geheimes oder anstößliches / verletzendes gegenüber Apple. Wie kann man als Weltkonzern so grausam und dumm reagieren und einen der Chefentwickler des iPhone 10er aus diesem lächerlichen Grund feuern. 😤

    Auf allen Ebenen weltweit herrscht nur noch der blanke Wahnsinn.

    Eigentlich ein GAU und Oberhammer für den Apfelkonzern !!!

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